Jingles Work!
Recently, during a TV interview on MSNBC, Bob Phibbs (The Retail Doctor's Guide to Growing Your Business) was explaining why jingles are so successful as a marketing tool. Mr. Phibbs suggested jingles work because they make the sales message easy to remember.
We agree!
Music works as a mnemonic device. How did you learn the ABC's when you were a kid? I bet you sang them (to the Twinkle, Twinkle, Little Star tune). Smart teachers have used music to teach virtually every subject (including math and chemistry) for years.
Your chances of getting consumers to implant your sales message in to their long term memory increases significantly when you use music to convey the message.
Since 1983 we've created jingles for hundreds of small businesses across the country and we continue to believe that a jingle (musical image, audio logo, electronic logo, etc.) is the best investment any broadcast advertiser can make.
For more information check out our web site www.jinglesforsmallbusiness.com, or give me a call at 800-324-4804 (or 573-443-8610). Thanks, and sell a bunch!
Mark Dahl
Accountable Marketing
We agree!
Music works as a mnemonic device. How did you learn the ABC's when you were a kid? I bet you sang them (to the Twinkle, Twinkle, Little Star tune). Smart teachers have used music to teach virtually every subject (including math and chemistry) for years.
Your chances of getting consumers to implant your sales message in to their long term memory increases significantly when you use music to convey the message.
Since 1983 we've created jingles for hundreds of small businesses across the country and we continue to believe that a jingle (musical image, audio logo, electronic logo, etc.) is the best investment any broadcast advertiser can make.
For more information check out our web site www.jinglesforsmallbusiness.com, or give me a call at 800-324-4804 (or 573-443-8610). Thanks, and sell a bunch!
Mark Dahl
Accountable Marketing
Comments