Americans Consume 5,000 Ad Messages Daily
(Click www.yourphrasethatpays.com to return to the website)
5,000 ad messages each day!
The average American is bombarded by as many as 5,000 ad messages each day according to research conducted by Yankelovich Consumer Research.
That's a bunch!
If your advertising is going to break through all the clutter it needs to do so in the first five seconds or you have lost your opportunity to sell the consumer.
Small Business Times magazine reported in 2002 that 80% of an ad's effectiveness comes from the headline!
And things haven't change much since renowned copywriter John Caples-he wrote Tested Advertising Methods in 1974-said the headline is the most critical component of an ad because 75% of the decision to purchase happens at the headline.
That's why your phrase that pays, the consumer-desired benefit only you promise to deliver, must be the headline of any single ad you run and why it must be the focus of your advertising campaign.
Can you name the sponsor, business or product from the phrase below?
Life/Changing
Legendary
Your World. Delivered
The Power to Make it Better
Rising
Imagination at Work
Higher Standards
How about these?
Be All You Can Be
Think Small
Just Do It
You Deserve a Break Today
Melts in Your Mouth, Not in Your Hand
When It Absolutely, Positively Has to be There Overnight
We'll Leave the Light on For You
How did you do?
If I were a betting man my bet would be you could name most, or all of the businesses or products from the second seven, and few or none from the first seven.
And the answers are:
First Seven:
Iowa
N Dakota
AT & T
AARP
United Airlines
General Electric
Bank of America
Second Seven:
U.S. Army
Volkswagen
Nike
McDonalds
M and M's
FedEx
Motel Six
That's the importance of a well-crafted phrase that pays!
Thanks, and sell a bunch!
Mark
(Click www.yourphrasethatpays.com to return to the website)
5,000 ad messages each day!
The average American is bombarded by as many as 5,000 ad messages each day according to research conducted by Yankelovich Consumer Research.
That's a bunch!
If your advertising is going to break through all the clutter it needs to do so in the first five seconds or you have lost your opportunity to sell the consumer.
Small Business Times magazine reported in 2002 that 80% of an ad's effectiveness comes from the headline!
And things haven't change much since renowned copywriter John Caples-he wrote Tested Advertising Methods in 1974-said the headline is the most critical component of an ad because 75% of the decision to purchase happens at the headline.
That's why your phrase that pays, the consumer-desired benefit only you promise to deliver, must be the headline of any single ad you run and why it must be the focus of your advertising campaign.
Can you name the sponsor, business or product from the phrase below?
Life/Changing
Legendary
Your World. Delivered
The Power to Make it Better
Rising
Imagination at Work
Higher Standards
How about these?
Be All You Can Be
Think Small
Just Do It
You Deserve a Break Today
Melts in Your Mouth, Not in Your Hand
When It Absolutely, Positively Has to be There Overnight
We'll Leave the Light on For You
How did you do?
If I were a betting man my bet would be you could name most, or all of the businesses or products from the second seven, and few or none from the first seven.
And the answers are:
First Seven:
Iowa
N Dakota
AT & T
AARP
United Airlines
General Electric
Bank of America
Second Seven:
U.S. Army
Volkswagen
Nike
McDonalds
M and M's
FedEx
Motel Six
That's the importance of a well-crafted phrase that pays!
Thanks, and sell a bunch!
Mark
(Click www.yourphrasethatpays.com to return to the website)
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